when-robots-write-your-headlines

3 December 2017, 10:26
Tamas Molnar
0
25

Which on the face of it is pretty dramatic. A $900 million flow out of an ETF, even one as boring as the SPDR Bloomberg Barclays 1-3 Month T-bill ETF ($BIL), is worth noting. Here’s the problem. $BIL experienced a reverse 1:2 split which affected this calculation. The press release can be seen here.



ETF.com will undoubtedly fix this post but the precise 50.00% decline in AUM should have been a dead giveaway.

The bigger point is that we are inundated with robo-posts that have no reason for being. My Google Alerts are full of links to posts like: XYZ Hedge Fund sold 10,000 shares of Alphabet ($GOOGL). Even if true, who cares?* Maybe some sucker clicks through to the post only to be disappointed. Be part of the solution, don’t click on robo-posts.

*I know there is likely some SEO juice in it for the publisher.

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