Chinese search engine company Baidu announced a decision to close Japanese Search Engine Baidu.jp
24 April 2015, 03:11
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Following several years' operation in the Japanese market, Chinese
search engine company Baidu announced a decision to close its Japanese
search engine service Baidu.jp.
A spokesperson from Baidu confirmed that the Japanese search engine has been shut down. However, the spokesperson quoted in local Chinese media said they will not rule out the possibility to re-launch the services in the future or provide search services via other platforms in Japan.
According to public files, Baidu announced its international strategy in 2006 and took the Japanese market as its first stop outside China. In March 2007, the company started testing in Japan and the services were formally launched on January 23, 2008.
After many years of operation, Baidu admitted that it is obvious their Japanese search engine did not attract a lot of users. Disregarding the closure of Baidu.jp, the Chinese company will maintain its office in Japan and continue to promote its Simeiji app, which is a keyboard app for Japanese input on iOS and Android devices.
A spokesperson from Baidu confirmed that the Japanese search engine has been shut down. However, the spokesperson quoted in local Chinese media said they will not rule out the possibility to re-launch the services in the future or provide search services via other platforms in Japan.
According to public files, Baidu announced its international strategy in 2006 and took the Japanese market as its first stop outside China. In March 2007, the company started testing in Japan and the services were formally launched on January 23, 2008.
After many years of operation, Baidu admitted that it is obvious their Japanese search engine did not attract a lot of users. Disregarding the closure of Baidu.jp, the Chinese company will maintain its office in Japan and continue to promote its Simeiji app, which is a keyboard app for Japanese input on iOS and Android devices.
