In other words, 10 percent is something of an inflection point, where lots of great things happen. The results are measurable, the economics calculable. “The value of behavior change is incredibly large: nearly $5,000 a year,” says David Rose, citing a CVS pharmacy white paper. “At that rate, we can afford to give every diabetic a connected glucometer. We can give the morbidly obese a Wi-Fi-enabled scale and a pedometer. The value is there; the savings are there. The cost of the sensors is negligible.”
So feedback loops work. Why? Why does putting our own data in front of us somehow compel us to act? In part, it’s that feedback taps into something core to the human experience, even to our biological origins. Like any organism, humans are self-regulating creatures, with a multitude of systems working to achieve homeostasis. Evolution itself, after all, is a feedback loop, albeit one so elongated as to be imperceptible by an individual. Feedback loops are how we learn, whether we call it trial and error or course correction. In so many areas of life, we succeed when we have some sense of where we stand and some evaluation of our progress. Indeed, we tend to crave this sort of csgo market information; it’s something we viscerally want to know, good or bad. As Stanford’s Bandura put it, “People are proactive, aspiring organisms.” Feedback taps into those aspirations.
The visceral satisfaction and even pleasure we get from feedback loops is the organizing principle behind GreenGoose, a startup being hatched by Brian Krejcarek, a Minnesota native who wears a near-constant smile, so enthusiastic is he about the power of cheap sensors. His mission is to stitch feedback loops into the fabric of our daily lives, one sensor at a time.
As Krejcarek describes it, GreenGoose started with a goal not too different from Shwetak Patel’s: to measure household consumption of energy. But the company’s mission took a turn in 2009, when he experimented with putting one of those ever-cheaper accelerometers on a bicycle wheel. As the wheel rotated, the sensor picked up the movement, and before long Krejcarek had a vision of a grander plan. “I wondered what else we could measure. Where else could we stick these things?” The answer he came up with: everywhere. The GreenGoose concept starts with a sheet of stickers, each containing an accelerometer labeled with a cartoon icon of a familiar household object—a refrigerator handle, a water bottle, a toothbrush, a yard rake. But the secret to GreenGoose isn’t the accelerometer; that’s a less-than-a-dollar commodity. The key is the algorithm that Krejcarek’s team has coded into the chip next to the accelerometer that recognizes a particular pattern of movement. For a toothbrush, it’s a rapid back-and-forth that indicates somebody is brushing their teeth. For a water bottle, it’s a simple up-and-down that correlates with somebody taking a sip. And so on. In essence, GreenGoose uses sensors to spray feedback loops like atomized perfume throughout our daily life—in our homes, our vehicles, our backyards. “Sensors are these little eyes and ears on whatever we do and how we do it,” Krejcarek says. “If a behavior has a pattern, if we can calculate a desired duration and intensity, we can create a system that rewards that behavior and encourages more of it.” Thus the first component of a feedback loop: data gathering.
