Discussion of article "Tips for an Effective Product Presentation on the Market"

 

New article Tips for an Effective Product Presentation on the Market has been published:

Selling programs to traders effectively does not only require writing an efficient and useful product and then publishing it on the Market. It is vital to provide a comprehensive, detailed description and good illustrations. A quality logo and correct screenshots are equally as important as the "true coding". Bear in mind a simple formula: no downloads = no sales.

Tips for an Effective Product Presentation on the Market

MetaTrader Market is the largest store of applications for automated trading. It is the very place where developers of trading robots and technical indicators can receive a well deserved reward for their hard work. It is difficult to overestimate the role of a logo, description and screenshots in the success of publishing a product on the Market. If the application has a poor design, potential buyers will simply ignore it. A significant part of purchases takes place because the product logos on the Market showcase are eye catching. A logo has to be appealing for the potential buyer to want to download it. That is why the right design is crucial for success.

Author: MetaQuotes Software Corp.

 
Everything is well written. There is only a strong suspicion that if we do a statistical analysis of the best-selling products in connection with their evaluations of the correctness of design of icons and other things, there will be little correlation. At least at the top of the top you can see a lot of icons contradicting the recommendations. ;-)
 
marketeer:
What if a good badge would be even cooler. There's a reason they pay good money for good logos.
 
TheXpert:
What if a good badge would be even cooler. It is not for nothing that they pay a lot of money for cool logos.

And such a study could also be carried out on the principle of A/B-tests - for some popular products professional graphics are made and then half of the audience is shown the product with the new graphics, and half - with the old one, and analysed whether there is a change (and in what direction) in the percentage of purchases in the new group relative to the old one. It is clear that this has already been done for full-fledged software products and the answer is known, but for scripts, in which the main thing is not the design, but the number of potential zeros in ROI, other rules may apply.

 

Observing the market -- sales are most likely the result of properly created hysteria around a product.

To create the right hysteria -- you need to see the sales statistics -- you need to understand how and by what rules the top products are formed -- how and by what rules the product appears in the Sales Leaders on the Wall. But this information is hidden.

Logotypes, pictures, descriptions, etc. -- in that bulk of products -- highly doubtful ... looks like a hooray recommendation. No, of course, the role of these things is important -- "the clothes on the wall" -- but I don't think it's key.

 
Nice article
 

Suppose a buyer buys an indicator -- the indicator is copy-protected -- and the buyer cannot pass this indicator to anyone else.

And how is the question solved -- if the buyer wants to order an Expert Advisor based on the indicator bought in the Market?

 
abolk:

Suppose a buyer buys an indicator -- the indicator is copy-protected -- and the buyer cannot pass this indicator to anyone else.

And how is the question solved -- if the buyer wants to order an Expert Advisor based on the indicator bought in the Market?

Any indicator can be called in a standard way via iCustom().
 
Rosh:
Any indicator can be called in a standard way via iCustom().

It is clear with the call through iCustom().

Let's assume that the parameters of indicators are not difficult to specify. But how to get information about buffers? After all, the developer does not have the indicator code, neither original nor compiled.

There is not even a demo version in the MT4 Indicators Market.

 
abolk:

It is clear with the call via iCustom().

Let's assume that the parameters of indicators are not difficult to specify. But how to get information about buffers? After all, the developer does not have the indicator code, neither original nor compiled.

There is not even a demo-version in the MT4 Indicators Market.

You can contact the seller of the indicator for technical advice. The problem does not look urgent yet.
 
Rosh:
You can contact the seller of the indicator for technical advice. The problem does not look urgent yet.

That's right: "the problem doesn't look urgent yet". But it is not just a problem.

In one of the threads discussing the indicator in the Market -- I read that it is a problem -- the seller refuses to provide such information. There is even information that they extort positive feedback for it.

But even if you can get such information from the seller -- giving it verbally may not be enough -- sometimes you need to observe the buffers live -- to identify the signal correctly.