New Artlce: Tips for an Effective Product Presentation on the Market

 

New article Tips for an Effective Product Presentation on the Market has been published at mql5.com:

Selling programs to traders effectively does not only require writing an efficient and useful product and then publishing it on the Market. It is vital to provide a comprehensive, detailed description and good illustrations. A quality logo and correct screenshots are equally as important as the "true coding". Bear in mind a simple formula: no downloads = no sales.

Tips for an Effective Product Presentation on the Market

MetaTrader Market is the largest store of applications for automated trading. It is the very place where developers of trading robots and technical indicators can receive a well deserved reward for their hard work. It is difficult to overestimate the role of a logo, description and screenshots in the success of publishing a product on the Market. If the application has a poor design, potential buyers will simply ignore it. A significant part of purchases takes place because the product logos on the Market showcase are eye catching. A logo has to be appealing for the potential buyer to want to download it. That is why the right design is crucial for success.

Author: MetaQuotes Software Corp.

 
A salesperson in your company calls you saying that she needs the latest product presentation as soon as possible for a meeting with a customer prospect. Another salesperson contacts you because he needs to provide a technically oriented audience at an existing customer site a detailed product update. Your CEO stops by and asks you to create a few product overview slides to include in his presentation to investors, analysts and the media. And you must not forget to keep updated the product presentations you use to train your company’s sales and marketing teams and distribution partners. 
 
Salespeople are constantly looking to create presentations that convince the audience to buy or perform the suggested action. Being unique and different while effective remains the core of how salespeople succeed  in business presentations, . If you are going to utilize a presentation software to design and create your presentation, there are certain elements and strategies that are tried and true and can help salespeople win more business.
 

The discussion of your product or service must be adapted to each person; modify it to include specific points that are unique to that particular customer.

If you use PowerPoint, place the company’s logo on your slides and describe how the key slides relate to their situation. Show exactly how your product or service solves their specific problem. This means that it's critical to ask your prospect probing questions before you start talking about your company.