The ability to leverage social networks to drive user acquisition and engagement makes ELEX a veritable hit machine

Clash of Kings, in particular, has won over users not only because of its graphics, but also its in-game sociality and ease of play. Publisher ELEX designed its game to create an addictive multiplayer experience, complete with not only ease social and cross-platform integration but also messaging and language translation features. The game has seen success in multiple markets, and it just reached over 50 million installs from the Google Play Store alone.

Clash of Kings's heavy promotion supported its rise up the revenue rankings. Celebrity endorsements and Clash of Kings wood high-profile TV advertising campaigns bolstered awareness of the game. It has been steadily climbing since ELEX first launched a number of massive creative events in major cities such as New York, London, Tokyo, Berlin and Seoulamong others, to create wide interactions with the public and attract more new players.

The ability to leverage social networks to drive user acquisition and engagement makes ELEX a veritable hit machine. The launch of its web-version on Facebook. com helped them find over 50 million new players worldwide, a large percentage of which make up the game's total of over 100 million installs. This was one factor behind the game's recognition by Facebook as the 2015 game of the year.